Get The 5-Minute Business Goals Crystalliser

The Business Goals Crystalliser is your first step to feeling happier, more fulfilled, and more successful in your business and personal life. In just 5 minutes, it helps you:

Get clear on what truly drives you
See which business goals you can finally let go
Rank your real business goals in order of how much they mean to you

Simple, profound, and accurate – in 5 minutes or less.

About Paul

"With over 25 years in business and 34 years of delivering transformative programs, Paul Rodden's true passion is connecting with people and unlocking their undoubted brilliance. Whether you're chasing world records or pursuing lifetime aspirations, it's not about the accolades—it's about living as your true self and loving life."

"Over 3,000 attendees have transformed their careers, businesses, and personal growth—are you ready?

Why 90% of Business Goals Fail

Research from the University of Rochester and the University of Missouri confirms that most goals fail because they are not "Self-Concordant." When business goals reflect social pressure rather than your true identity, your brain rejects them, leading to burnout. In contrast, business goals aligned with your true self trigger an "upward spiral" of resilience, well-being, and genuine success.

"After years of trying, I now earn over a million dollars per year."

Peter Pruvlj, Business Owner

"Your knowledge and guidance is far beyond the coaching normality and even went beyond my own expectations. In just 29 months a level of income which was certainly ambitious has been achieved."

Michael Kakaras, Australian National Consulting (Owner)

"Crystallising not just what you want but how to get it."

Dave McNulty, Vice President of Sales, Coca-Cola UK

Get Instant Access To The Business Goals Crystalliser

Enter your details and I'll send you straight to the live Business Goals Crystalliser so you can run your business goals tournament and download your ranked list as a PDF you can keep and revisit.

The Business Goals Crystalliser is a self-reflection tool, not financial, legal, or professional advice. Your results will depend on your own circumstances and no specific outcomes are guaranteed.

PAUL RODDEN · PRA100

Are you chasing business goals
that drain you instead of aligning with you?

Pick the business goals that matter most, find your No. 1, and see which ones truly belong to you — and which you can finally let go of.

Rank your goals in 5 minutes. Free.

Get the 5-minute Business Goals Crystalliser

Enter your name and email and you'll go straight to the live tool.

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THIS TOOL HELPS YOU

✓ Get clear on what truly inspires you✓ Let go of goals that aren't yours✓ See if your No. 1 truly aligns with you

1. DO THIS

Run the 5-minute Goals Crystalliser

Pick what matters in your business — choose from pre-loaded options or add your own personal desires: revenue, team, freedom, growth. Your picks go straight into your Goals Crystalliser.

2. GET THIS

Your ranked list

Your No. 1 business goal emerges in seconds — it's fun, exciting, and focuses on your self-alignment and fulfilment.

3. HERE'S THE SECRET

Make sure it's truly yours

Want to make sure this No. 1 aspiration reflects your true self, not just the business? Talk it through with Paul, focusing on your wellbeing, fulfilment and success.

⏰ Takes ~5 minutes🎯 It's free📄 Ranked PDF at the end

ENGAGED BY LEADERS, TEAMS AND BUSINESS OWNERS ACROSS GLOBAL ORGANISATIONS

Helping business owners and leaders generate more profit while becoming happier, more successful people — by aligning who they truly are with the business they run.

"After years of trying, I now earn over a million dollars per year."— Peter Pruvlj, Business Owner

"In just 29 months a level of income which was certainly ambitious has been achieved."— Michael Kakaras, Owner, Australian National Consulting

"Crystallising not just what you want but how to get it."— Dave McNulty, VP of Sales, Coca-Cola UK

GROUNDED IN BEHAVIOURAL RESEARCH

Goals that fit who you are get achieved

Research from the University of Rochester and the University of Missouri on "self-concordant" goals found that goals reflecting your true interests and values attract more sustained effort and are more likely to be achieved — creating an upward spiral of wellbeing and success. Goals driven by pressure or "shoulds" tend to fade.