80% OF EMPLOYEES AREN'T ENGAGED AT WORK β IF THEY'RE NOT THRIVING, ARE YOU?
When you have your heart set on something, how creative and action-oriented are you?
At your best, desire is the energy that moves you into action. Uncovering Diamonds helps organisations align what each person genuinely wants with what the business needs, so people contribute with greater creativity, ownership, and fulfilment.
BARCLAYS Β· COCA-COLA Β· KRAFT FOODS Β· WESTPAC Β· AKZO NOBEL Β· FOSTERS
The challenge of the present
Most people are working. Very few are truly present.
Most employees don't feel a strong connection between what matters to them and the work they do. Independent research shows just how widespread that gap is.
1 in 5
1 in 5 workers feel passionate about their organisation's top goals. (FranklinCovey / Harris Interactive)
5.6Γ
more likely to be engaged when work feels deeply meaningful. (Gallup, 2026)
9%
of employees feel their day-to-day work is strongly connected to their organisation's top priorities (FranklinCovey / Harris Interactive)
20%
global employee engagement β 4 in 5 people, not engaged (Gallup, 2026)
The method
Four clear moves that turn desire into aligned, measurable action.
01
Define the outcome
We get so clear about what the company or team must achieve that every word, every communication, and every action aligns your people β the same clarity that only 15% of workers say they actually have.
02
Uncover real desire
A guided three-step process reveals what each person genuinely wants, beyond what they are doing out of obligation.
That emotional weight is what turns good intentions into sustained energy and action.
03
Align and validate
Each desire is tested for how heartfelt it truly is, then checked against the outcome you defined at the start.
What emerges is a clear Prime Aspiration that feels deeply personal and commercially aligned.
04
Turn it into action
Each person lists three immediate actions to advance their Prime Aspiration, then takes those actions during the Uncovering Diamonds day. Real results, in real time: happier, aligned people and company-aligned outcomes.
Why it works
It's not about motivation. It's about desire, alignment, and cause and effect.
Autonomous motivation
Self-determination theory (Deci & Ryan) shows people sustain effort longer and perform better when a goal feels personally chosen, not externally imposed. Thatβs exactly why this process uncovers desire first, so action comes from genuine ownership.
5Γ Performance Boost | Driven by Meaning
McKinsey data shows performance can rise up to 5Γ when work feels personally significant. Connecting your desire to your target makes daily effort more consistent.
+7.5 Years Longevity | Driven by Purpose
A 40-year Yale study found feeling valuable was linked to living 7.5 years longer, on average. A clear Prime Aspiration delivers that sense of value every single day.
Results, as reported by clients
When people are fully engaged, performance, outcomes, and wellbeing all improve.
Figures below are as reported directly by clients who attended the program
$124M
in new profit generated within 14 months from a single new product idea
$25M
in new business won within 18 weeks from a listing that had never existed before
46%
growth within 4 months in a market that had been declining for 20 years
βMore quality time at home without impacting success at work.β
Simon Clarke, Sales Controller, Coca-Cola
"Having a quantum change in thinking about visualizing my goals β I was able to experience the emotions of how it would feel, as if I'd already achieved it."
John Butler, Consultant, Harford Control
"How we approach our job and motivation has to be a fire from within. Understanding just 1% improvement a day has given me a new attitude."
Peter Winfield, Field Sales Manager, Barclays Financial Management
Life beyond the office
The same process that transforms work can also reshape the rest of your life.
Life does not begin and end at work, and neither does Uncovering Diamonds. The process is used again to help you define a private Prime Aspiration for your health and vitality, your relationships, and the life you would live with greater time and financial freedom. You do not have to share any of it. You can keep them private. But you do get the chance to turn those deeply personal desires into real action, creating more energy, fulfilment, and momentum in every part of life.
β‘ Health & vitality
A clearly defined, deeply personal aspiration for your energy and wellbeing β shaped by what genuinely matters to you, not another generic wellness goal.
β Relationships
The same clarity applied to the people who matter most to you β helping you define a deeply personal aspiration for your relationships, not just the goals that get measured.
β· Time & financial freedom
A clearly defined, deeply personal aspiration for the life you would live with greater time and financial freedom β creative, wholehearted, and fully your own.
None of this is separate from performance β it comes from the same source: intrinsic desire. When you feel real progress in your whole life, you bring more energy, resilience, and focus into your work.
Book a conversation with PaulWHO'S BEHIND IT
Created to bridge the gap between circumstance and creative power.
Paul Rodden was working inside one of the world's top ten brands when he pinned an upside-down map of the world above his desk β a daily reminder that something in his own life needed turning the right way up. He could see the cost of misalignment clearly: when the way you work no longer matches who you are, creativity fades, fulfilment drops, and too much of life becomes mere function.
Most of his colleagues, like Paul, were "getting by-ers": doing what needed to be done, without experiencing fulfilment. Functionality existed where creativity did not.
Uncovering Diamonds was created to change that. Its first run drew delegates from Kraft Foods, Coca-Cola, Blackburn Rovers (EPL winners), the Chamber of Commerce, Asda, and more β and sparked the kind of personal and commercial breakthroughs that still continue today.
Paul Rodden β Founder, Uncovering Diamonds
See measurable change in your team in 30 days β or pay nothing.
If your team or organisation doesn't show a measurable lift in engagement and productivity within 30 days, you receive a full refund. No fine print.
Delivered in a single day, from $9,500.
Email: [email protected]Β Β Call: +61 416 305 088
Book a conversation with Paul